How do I add an idea?
Select the 'New Idea' button and choose the category that your idea belongs to, then add the idea title and the details related to the idea.* Ideas added without any details may be rejected.
Hootsuite has an option to publish to Showcase pages as well as measuring activity on this channel. This would be a useful feature addition. Their visual feed also shows both the primary and showcase channel feeds which was cool too. Side note that these features require a linking of this sub-channel.